Expert Warns Meghan Markle: “You Need to Find a CEO with a Direct Business Plan or I’m Taking My Money Out

Meghan Markle’s latest venture, a lifestyle brand called American Riviera Orchard (ARO), has raised significant concerns among investors and industry experts. The brand, which the Duchess of Sussex has been developing, has faced challenges that are causing stakeholders to question its viability and future.

One of the biggest setbacks for ARO came when Meghan’s attempt to patent the brand name was rejected by the judiciary. This legal hurdle has further complicated the launch, leaving investors and potential customers with little reason to engage with the brand.

Public relations and brand marketing expert Matt Yanofsky weighed in on the situation, expressing concerns about the brand’s current state. “I would have major concerns if I were an investor,” Yanofsky told The Times. He emphasized that the lack of a clear business plan and Meghan’s failure to communicate a compelling vision for ARO are troubling for those considering backing the venture.

Yanofsky went on to explain what investors would likely expect from Meghan moving forward. “If I’m an investor, I’m saying to her, ‘You need to find a CEO with a direct business plan that’s going to show profitability, or at least a revenue plan, within the next 60 to 90 days. Otherwise, I’m taking my money out,’” he said, underscoring the urgency for Meghan to provide clarity on ARO’s future direction.

Despite her global fame and influence, Meghan appears to be facing challenges in the business world. Yanofsky noted that Meghan has tried to launch a brand without establishing a solid foundation. “She has built a penthouse without building any foundation for it,” he explained, highlighting the need for a stronger groundwork before ARO can truly succeed.

While the potential for ARO remains uncertain, Yanofsky did express hope for Meghan’s success, though he remains skeptical at present. “I’d be happy to eat my words and best of luck to her, but as of right now, [ARO] seems like it’s the wrong product with the wrong people,” he concluded, casting doubt on whether the brand can find its footing in the crowded lifestyle market.

With pressure mounting from investors and the public, Meghan will need to act quickly to reassess her strategy for ARO and develop a clear plan for its growth if she hopes to turn the venture into a success.